Lynette Fager, a 2010 alumna, is the university’s new web and social media coordinator.
1. What is your background and education?
I am a 2010 graduate of Huntington University. I hold degrees in journalism, public relations, and communication studies. During the summer between my junior and senior years, I participated in an internship with Business People Magazine in Fort Wayne. It was a wonderful experience, so wonderful, in fact, that I stayed associated with the magazine as a freelance writer after my internship was over. Then, in the spring of 2010, when the former editor changed careers, I was offered the editorship and the rest is, as they say, history. My time at Business People was life-changing and extremely educational. However, the call of Huntington University is strong, and when the Web & Social Media Coordinator position was posted, I felt called to apply. God opened the doors for me to return to HU and I’m thrilled to be here. Oh, I also teach the Social Media class, which has been a wonderful experience.
2. What was the state of HU’s social media presence when you were first hired?
HU has a strong social media presence, but there is always room for growth. I look forward to building on that already-solid foundation.
3. What are the biggest changes you want to make to HU’s social media presence?
My goal is to help make HU’s social media efforts more unified. I think there are some really cool things that can be done, but those efforts require a big-picture approach. I want to offer that big-picture approach.
4. Why is social media important for colleges and universities?
If you don’t have a social media brand, someone will make a social media brand for you. This is true for an individual and it’s true for a college or university. Colleges and universities need to create a solid and engaging presence in the social media realm because that’s where future students are. It’s also a great way to stay in touch with alumni.
5. What is your favorite social media site and why?
Oh, this is a tough question! I think each platform has its own unique purpose, so my favorites vary from situation to situation. If I have to choose, however, it would be a toss-up between Instagram and Pinterest.